EX3 AI Labs
Where advanced artificial intelligence
meets real-world impact
As our dedicated innovation hub, we design, build, and scale intelligent AI solutions that transform how organisations operate, compete, and create value.
Our work is anchored by four core pillars that span research, product development, and real-world application.
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AI Research & Innovation
We explore the frontier of artificial intelligence to turn emerging ideas into practical capabilities.
Conduct foundational and applied research across machine learning, natural language processing, computer vision, and agentic AI
Experiment with emerging paradigms including multi-agent systems, LangGraph orchestration, SAP Joule and autonomous decision-making
Collaborate with academic institutions and industry leaders to remain at the forefront of AI advancement
Client-Facing AI Solutions
We partner closely with clients to design and deliver AI solutions that solve real business challenges.
Co-create AI-powered products and services, from predictive analytics to intelligent automation
Build scalable, agentic AI systems that enhance customer experience, operational efficiency, and strategic insight
Provide end-to-end consulting and implementation support to guide organisations through AI transformation
Internal AI Enablement
We apply AI from within, enhancing how our teams work, decide, and deliver.
Develop intelligent tools and agents to optimise internal operations, including HR, finance, and enterprise workflows
BuildAI assistants and orchestration platforms to elevate productivity and decision-making
Promote AI literacy and adoption across the organisation through training, integration, and enablement
AI Product Development
We turn innovation into market-ready solutions.
Incubate, develop, and launch proprietary AI products, platforms, and APIs
Manage a robust pipeline from prototype to production, with a focus on quality, security, and compliance
Leverage modular, extensible architectures for rapid deployment and customization across industries
Let's talk
Contact us today for a personalised consultation and discover how we can support your needs.
Sam drives EX3’s global revenue growth and go-to-market presence. With a background in sales and technology consultancy—and as EX3’s first employee, joining in 2018— he leads Sales, Pre-Sales, Marketing and Business Development as part of his CRO role, working closely with organisations to understand their unique challenges and deliver technology and service solutions that generate measurable business value.
Luuk has been working in the SAP SuccessFactors space since its early stages. He leads EX3's long-term strategic roadmap, ensuring alignment with emerging market trends and client needs. Luuk drives innovation and strategy by identifying and integrating advanced technologies, spearhead partnerships that strengthen EX3's competitive edge.
